The project examined, documented and analysed the emergence of business models in the 3D printing industries, drawing on a novel inductive and observational methodology for business model taxonomy developed by Luciana D'Adderio, the project's Principal Investigator. We conducted an in-depth investigation of the situated, distributed and materially-mediated practices which form the cornerstones of the Business Model (BM) framework. These include the processes by which value is created, delivered, captured and communicated. This novel approach is in contrast with much of the extant literature which employs an objectified view of BMs, where they are treated as tools to be acquired and manipulated to harness value. We developed, applied and tested our methodology with 3D Printing organisations, ranging from start-ups to leading innovating organisations, and across sectors from Manufacturing to Healthcare.
DIGITAL INNOVATION . DIGITAL ENTREPRENEURSHIP. DIGITAL LEADERSHIP